Endorsed by Imagine Canada

 

What Every Charity and Not-for-Profit Needs to Know about Trade Marks

In the not-for-profit world, trade marks are one of the most significant assets an organization will ever possess. The expense of registering a trade mark may seem like a luxury - but not registering a trade mark can have serious, even disastrous consequences.

 

The Butterworths Branding & Trade-Marks Handbook for Charitable and Not-for-Profit Organizations is the only book on trade mark issues unique to this sector. Learn why you need to register trade marks, how to register them, and how to protect them. Coverage includes using branding and licensing campaigns to create value for charitable and not-for-profit organizations.

 

Features and Benefits

 

Why Register a Trade-Mark?

• Types of trade marks - choose the appropriate form of trade mark
• Common law rights - discover the drawbacks to free trade mark protection under the common law
• Registration system - fully understand the benefits of registering a trade-mark

How Do I Register a Trade-Mark?

• Background research - select a trade-mark wisely and carefully
• Registration process - register a trade-mark smoothly and quickly
• International registration - take advantage of savings under foreign trade-mark registration systems

What Else Do I Need to Know?

• Ongoing protection - monitor and take action against trade-mark abuse or infringement
• Online presence - manage your internet domain name portfolio
• Trade-mark licensing - draft effective license agreements

(Imagine Canada Member Price: $60 + GST. To order please call 1-800-668-6481)