Martindale-Hubbell®Lawyer & Firm Professional Biographies

As the cornerstone of your firm’s web presence, Martindale-Hubbell® Lawyer & Firm Professional Biographies highlight your lawyers’ and law firm’s key achievements, areas of expertise, experience and more.

Hoping to attract buyers of legal services who use the web to find legal representation? Your firm's Professional Biography listing delivers a host of benefits to help you win qualified potential clients:

Maximize your visibility
Visitors to martindale.com^® and lawyers.com^SM conduct more than 48 million lawyer and firm searches a year, making the Martindale-Hubbell network the number-one online legal services decision support resource in the world. Your Professional Biography generates the exposure you need to build awareness and drive qualified leads to your firm.

Reach prospective clients as they seek and evaluate counsel
Your Martindale-Hubbell Professional Biography puts your practice information in front of prospects who are actively seeking representation. In fact, 78% of lawyers.com visitors who perform a lawyer search plan to hire counsel within a month. And over 90% of corporate counsel rely on the Martindale-Hubbell Lawyer Locator to identify and select outside counsel.

Highlight your credentials with Martindale-Hubbell® Peer Review Ratings^™  
Martindale-Hubbell Peer Review Ratings help buyers of legal services distinguish lawyers based upon legal ability and ethical standards. When a lawyer receives a Peer Review Rating, it signals his or her standing and professional skills, providing an extra measure of confidence among prospective clients.

Position your firm for growth in strategic practice areas and industries
Your firm’s Professional Biography offers a flexible platform for highlighting your skill and experience in specific industries and areas of practice. You can describe the teams that drive each practice, post legal articles demonstrating their knowledge and integrate presentations, RFPs and other documents that support the depth and breadth of each practice or industry group’s experience.

Showcase your legal analysis
To give prospective clients a clear sense of your point of view and your skills, you can integrate legal articles you have authored into your Professional Biography. Adding articles to your firm or lawyer biography helps increase your exposure as your articles come up in searches on martindale.com and lexis.com® and link back to your profile.

Enhance search engine performance
Lawyers.com and the Martindale-Hubbell Lawyer Locator receive millions of lawyer and firm searches each year, and their listings are fully indexed on major search engines such as Google^™ and Yahoo®!, so you can be found in more places, more often.

Demonstrate and confirm the depth of your experience
Information on litigation and mergers and acquisitions activity adds depth and breadth to a firm’s description of its strengths. This data helps prospects conducting an attorney search to quickly identify the exact right firm for the matter at hand

Remove barriers to reaching the short list
Standardized capabilities information on martindale.com describes for buyers of legal services the operational infrastructure underpinning your firm’s delivery of legal services, allowing them to move you to their short list with certainty. Capabilities reported encompass document review procedures, structured early case assessments, disaster recovery plans, data processing protocols and more

Martindale-Hubbell® Professional Biographies offer numerous features designed to help you stand out among your peers and generate high-quality leads:

• Firm profile
  The firm profile section of your Professional Biography gives you the opportunity to present your firm in your own words, describing the background, characteristics and approach that make your firm unique.
• Statement of practice
  Use your statement of practice to highlight your firm’s practice areas and target industries.
• Side-by-side comparisons You further differentiate yourself from your competitors when prospective clients compare you side by side against other law firms or lawyers. Martindale.com side-by-side comparisons let you establish your credentials based on staff, practice areas, matter experience, office locations and more.
• Targeted searching by geography and practice area
  The powerful search tools of lawyers.com^SM and martindale.com® ensure that your biography is especially visible when prospects seeking to find a lawyer search on your areas of strength and expertise. Prospects can also search our firm and lawyer directory for matches against keywords, meaning that the more specific and detailed your biography, the more visible it will be.
• Practice & Industry Group Profiles
  Highlight your firm’s strength and specialization in specific areas of practice by adding Practice & Industry Group Profiles to your Professional Biography on martindale.com. Group profiles help prospective clients differentiate firms whose expertise in a particular area is reflected in a formal practice group.
• Legal articles
  Demonstrate your stature and acumen by integrating legal articles you have authored with your Professional Biography. Legal articles generate additional traffic to your biography as well as valuable pass-along exposure. At the same time, your articles distinguish you as an authority on specific issues or subject matters.
• Lawyer-to-firm cross-references
  With cross-linking of your Firm Biography to the profiles of lawyers in your firm, prospects can move seamlessly from evaluating your overall organization to researching the credentials of specific people of interest within the firm.
• Office Profiles
  By adding Office Profiles to your firm’s Professional Biography, you can have the flexibility to highlight the distinct personnel and practice areas of each of your offices
• Representative Matter Experience
  Give prospective clients a clear sense of your track record by adding descriptions of representative past cases or transactions to your biography.
• Activities Data
  Your Professional Biography helps confirm your depth of experience by providing additional information on your litigation and mergers and acquisitions activity to supplement your firm’s description of its strengths. This data helps buyers of legal services quickly identify the exact right firm for the matter at hand.
• Capabilities Data Martindale-Hubbell Firm Professional Biographies include standardized capabilities data to enable your firm to tell legal services buyers about the systems you have in place to efficiently and effectively deliver legal services. Capabilities reported encompass document review procedures, structured early case assessments, disaster recovery plans, data processing protocols and more.

• Case Study: Elliott & Brouillette Realizes Huge Return on Investment with New Clients Landed from Martindale-Hubbell® Profile(PDF, 119K)
• Case Study: Small Firm Outperforms Larger Rivals with Superior Client Service(PDF, 140K)

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